Head of Sales

In A Nutshell

Reel is one of the fastest-growing companies in the Nordic energy market. We are rethinking how businesses buy electricity, and you will play a central role in building the leading B2B electricity supplier in Europe.

As our Head of Sales, you own our revenue targets and sales motion for the B2B segment. You lead a high-performing team, and help close the biggest deals yourself. This role reports directly to the CCO and are part of the leadership team. The playbook is yours to shape, and the results will be visible from day one. You move with urgency and operate with kindness, get energy from speaking to customers and seeing others succeed.

How You Can Contribute

The Impact You Will Make

In this role you will own and execute Reel's sales strategy and playbook, owning revenue growth at the B2B segment in Denmark, and where relevant, supporting new markets.

You will be the player-coach role for a high-performing team from day one: 2 SDRs, 2 Account Executives, 2 Account Directors and a Revenue Operations Manager. You will also take the lead on the largest and most complex deals and getting them over the line.

This is a defining commercial leadership role at Reel. You will report to Anders (CCO & Co-founder) and sit on the leadership team and work closely with Martin (VP of Partnerships) and Thomas (Head of MarCom).

You will lead and grow a high-performing sales team, shape our go-to-market approach (both pre sales and post sales), and ensure we consistently generate pipeline, win clients, and build lasting relationships in the renewable energy space.

What your role will look like

• Own and execute Reel's sales strategy and playbook, driving revenue growth at the B2B segment in Denmark (and where relevant, supporting other markets).

• Lead, hire, and develop a growing team of experienced sales professionals (you will be managing a team of 3 SDRs, 2 Account Executives, 2 Account Directors and a Revenue Operations Manager in Denmark, as a start).

• Build and maintain a strong pipeline of qualified opportunities within our core customer segment (medium to large corporate energy consumers).

• Work closely with C-level stakeholders at client organisations, acting as a senior trusted advisor on renewable energy procurement and decarbonisation.

• Develop and continuously refine our Sales Playbook, value proposition, and sales tactics based on data and market feedback.

• Collaborate with Product, Operations, and Finance to ensure commercial offerings are competitive, scalable, and impactful.

• Report on commercial performance to the leadership team and Board, with clear KPIs across pipeline, conversion, and revenue.

• Champion Reel's mission in the Danish and broader European energy market.

How You Can Thrive In This Role

You are a commercially driven leader who knows how to build and scale a sales function. You combine strategic thinking with hands-on execution, and you know how to inspire a team to perform at their best. You bring credibility in the boardroom and a builder's mentality in everything else.

You'll thrive here if you bring:

• Must have: Fluency in Danish (written and spoken) and English is a must.

• Significant experience in a senior sales leadership role - ideally within energy, infrastructure, financial services, or another complex B2B environment - with the willingness to operate without the safety net of an established brand.

• A proven track record of building and leading high-performing sales teams and, hitting ambitious revenue targets, and personally driving complex deals across the line

• Strong ability to work with and influence C-level decision-makers and build long-term client relationships.

• A data-driven mindset with solid CRM habits and a structured approach to pipeline management (we use HubSpot), and tech-savy approach, with willingnes to use latest tech tools and AI where relevant

• Knowledge of energy markets, PPAs, or sustainability is a strong plus, but not a requirement.

• Clear communication skills, strong commercial instincts, and an entrepreneurial mindset.

• A personal drive to accelerate the energy transition and make a real-world impact.

Location: Copenhagen

Working at Reel

We are building the leading B2B electricity supplier in Europe. We are building an exceptional team and are on a trajectory to drive impact at scale.

Reel is rethinking electricity procurement to accelerate the renewable energy transition and reduce emissions. At Reel, we care deeply about our people. We offer a workplace that values initiative, ownership and kindness, with ample room for personal and professional growth. We believe great teams are built by welcoming people with different backgrounds, perspectives, and lived experiences.

You will join a tight-knit team on an ambitious journey, where the impact of your role will be visible and recognisable on a daily basis. Every colleague - from founders to student assistants - are in this together. We cherish focus and autonomy just as much as team work and setting time aside for having fun together during our monthly socials, bi-annual offsites and daily coffee chats in our bright and spacious office in central Copenhagen, 2 minutes from the metro.

What we offer you

At Reel, we offer you an organisation that cares as much for its people as for the climate. We are committed to fostering an inclusive workplace where your personal growth and well-being is imperative.

• Vacation: Enjoy 30 days (5 weeks + 1) of paid holidays to recharge.

• Warrants: You get warrants at an early stage of the company, with sizeable upside potential.

• Pension: Benefit from an attractive employer-supported pension scheme, including health insurance.

• Parental leave: Take advantage of our generous parental leave policy.

• Equipment: Choose your preferred IT setup (Mac, Windows, etc.) with a budget of 25,000 DKK.

• Learning: Grow your skills with an annual 4,000 DKK learning and development budget.

• Office: We have a vibrant office-first culture in Central Copenhagen with a flexible remote work policy.

• Lunch: Enjoy employer-supported catered lunch at the office every day.

• Socials: Join us for monthly social events and bi-annual offsites, fostering a strong team spirit.

Unsure if you should apply?

• Research shows that men apply to jobs if they meet ~60% of criteria, but women and those in traditionally underrepresented groups tend to apply only if they check all the boxes.

• If you think you have what it takes but don't meet every single point above, please still get in touch. We'd love to chat and see if you could be a great fit!

We encourage all candidates, regardless of age, gender, sexual orientation, ethnicity, religious beliefs, etc. to apply.